Saturday, March 27, 2021, 5:00:00 PM UTC
Change The World With Your Brand Narratives With Human Experiences
Knowing your audience is one thing and move your audience with your narratives is another.More than ever, consumers want to be connected to the brand, which is human connections. Storm Smith, a producer from the top advertising agency BBDO and storyteller, will share the best ways to elevate the human experiences within your narratives and effectively communicate with your audience — because at the end of the day, it will provide transformative lasting impact between your brand and your audience.
Storm Smith is the first Deaf woman to have been recruited by BBDO Worldwide. She continues in roles of creative director for collaborative projects, motivational speakers on larger scale events, and a thought leader for inclusive change in the creative and advertising industry. Storm is a producer at BBDO LA.
Her storytelling work immediately helped shine a positive light on critical societal issues such as people with intersectionality of disabilities, youth, LGBTQIA+, Black, Indigenous, and people of color (BIPOC). Collaborations have included consultation at Amazon Studios for Sound of Metal film, Ford Foundation for representation in the media, working with Academy Award winner Marlee Matlin, Tony Award nominee & actress Lauren Ridloff for the Deaf non-profit organization and Harlem Globetrotter Crissa Jackson on behalf of her advocacy for young girls in sports. Advocacy at heart, she appointed to serve on global media brand publication Ad Age Advisory Diversity Council and an appointed advisor for Crip Camp x Adobe for talents of color with disabilities.
Storm’s tireless efforts to promote diversity, inclusion and accessibility have earned her a special recognition from President Barack Obama for the 30th anniversary on ADA (Americans with Disabilities Act), ADCOLOR Unsung Community Hero award, and a prestigious award from the City of Los Angeles.