Mario Essig

Saturday, March 27, 2021, 4:00:00 PM UTC

Why is CRM Critical to the Success of Small Businesses?

Investing in customer relationship management (CRM) software is absolutely essential for small businesses with goals of increasing their sales performance. CRM is a tool for owners to better understand their clients in order to tailor their marketing efforts accordingly.


I have been mingling with data for over 13 years! Curiosity gets the best out of me so often. Having data at my fingertips, I knew I had the skill to make the systems work for me as I am so lazy. Whoa, you heard me right! I am a big fan of Bill Gate’s quote:
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” Because of that, I enjoy maximizing my productivity by finding an easy way to achieve such a hard job (but with top-notch quality, might I add here)!