8 Lessons. Get helpful advice from Melody and Russ Stein, who are the co-founders of the successful all-Deaf owned pizzeria, Mozzeria.
100% ASL. Lessons provided are 100% in ASL. Just download and install the free Zoom video conferencing app and you're set!


Start Your Business. Unsure or nervous about how to start your business? In this eight-lesson webinar, Melody and Russ Stein, co-founders of Mozzeria, will share their wisdom with their real-life experiences and extensive knowledge from obtaining a business license to getting building permissions. Find out what to expect when you become a first-time business owner! Image of Melody and Russ Stein standing in front of Mozzeria restaurant.

Lesson Plan

Start Your Business

8 Lesson Plan


Identify Your Business Opportunity

Choosing the type of business to start with can be a challenging task when confronted with many ideas and opportunities. It’s important to determine where your passions lie and to understand what it takes to start a business. You have to consider your skills and resources. The industry you are entering into may be dying or a fast-growing and emerging business.


Test Your Concept or Product

Concept testing is the process of evaluating likely customer response to a product idea prior to its introduction into the market. Seen through a jobs-to-be-done lens, the goal of concept testing is to validate that a product concept is better than the competing solutions at helping customers to get a job done.


Naming Your Business

Naming your business is important. The right name will help distinguish your business from a sea of bland competitors, hence giving your customers with a reason to remember and use your company.


Build a Business Plan

For any start-ups, a business plan is an important tool and it also allows you to gain a better understanding of your industry structure, competitive landscape and the capital requirements of starting a small business. The plan lays out a vision of growth and the steps needed to get there.

Recommended Webinars to Watch

Watch Y-Summit Recorded Webinars Here. Image of blue background with “Y-Summit” title in gray and includes a gray image of a laptop with Russ and Melody’s silhouette set in front of an outline of the United States of America with participant laptops.
Watch Educational Recorded Webinars Here. Image of iMac desktop computer with clock and plant. On the computer shows a video played of Russ’ presentation on Business Operations. On the bottom is the title “Educational Webinars” in gray on a blue rectangle.
Watch A Founder’s Journey Recorded Webinars Here. Image of white background with “A Founder’s Journey” title next to an outlined circle. Inside the circle is an icon of a video with Facebook “F” logo in the middle.
Watch Deaf-Owned Business Series Recorded Webinars Here. Image of a blue background with world map on it with title “Deaf-Owned Business Series” in white text.