Start Your Business

8 Lesson Plan

01

Identify Your Business Opportunity

Choosing the type of business to start with can be a challenging task when confronted with many ideas and opportunities. It’s important to determine where your passions lie and to understand what it takes to start a business. You have to consider your skills and resources. The industry you are entering into may be dying or a fast-growing and emerging business.

02

Test Your Concept or Product

Concept testing is the process of evaluating likely customer response to a product idea prior to its introduction into the market. Seen through a jobs-to-be-done lens, the goal of concept testing is to validate that a product concept is better than the competing solutions at helping customers to get a job done.

03

Naming Your Business

Naming your business is important. The right name will help distinguish your business from a sea of bland competitors, hence giving your customers with a reason to remember and use your company.

04

Build a Business Plan

For any start-ups, a business plan is an important tool and it also allows you to gain a better understanding of your industry structure, competitive landscape and the capital requirements of starting a small business. The plan lays out a vision of growth and the steps needed to get there.